The power of four become one, but stronger

From day one, it is a brand with a product line which already has the highest reputation for hard working performance and service support to customers, all over the world. What makes New Holland special is not only the extent of its already proven, global, full-line product offering but the strength and values of the brands it has inherited. Call it hybridisation or genetic engineering; uniting these individual strengths and past successes, New Holland sees the birth of a brand that is set to be far stronger than the constituent parts. The technology of Fiat Kobelco, consolidated by the global alliance with Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned its reputation; the quality, light equipment specialist products of New Holland Construction and, of course, the renown of the already global New Holland name. Our on-going commitment, an outstanding, modern and already proven full-line product offering, combined with the energy of even more enthusiastic and dedicated dealers, promises a future in which customers can be truly confident. In bringing together the four brands we are both assuring existing owners and uniting the best and proven technology from around the world… Japan, Germany, Italy, America… We are uniting brands that have literally built history and nations.

They have defined who we are and shaped what we, and our customers, want us to be - a strong, global, full-line brand.
Unity is strength. Deeply rooted brands, proven products and outstanding dealer support. The best, from the best, for those who deserve the best… our customers.

RESPECTING OUR CUSTOMERS, EVERY STEP OF THE WAY.

Since the inception of CNH, the goal has been to make a powerful, full-line offering of our already successful New Holland global brand.

The goal could not have been achieved had we not remained dedicated to satisfying the needs of our loyal customers along the way. From continuing to offer them the brand and products in which they had invested and placed their trust,
CNH moved quickly into pioneering platform engineering in the construction equipment industry. The process allowed for new products to be progressively developed and introduced using the very best technology, design and production capabilities of the group.

In the last three years alone, this investment has seen 299 new models brought to market, as the group has striven to exceed the expectations of its customers and attract new ones.

All of this is now united into the New Holland global brand – now a much more powerful force for current and new owners alike, incorporating the profitable performance and shear dependability of the products on which they have grown to rely. These are the established products and services they know and respect, tried and tested on their job sites, significantly contributing to the success of their respective businesses.

Customer respect and loyalty are key and as New Holland emerges, the focus remains on our customers. New Holland addresses the future and the need to focus and invest in a single, powerful, global, full-line brand… in the best interests of current and future customers. The expanded global market for New Holland products will significantly enhance the residual value of customers' equipment, further protecting their investment.

DEALER SUPPORT STRONGER THAN EVER

ONLY THE BEST IS GOOD ENOUGH.

The formula is simple. When you bring together the best and most technologically advanced products of four famous and established brands, only the support of the strongest, committed dealers will provide the sales, service and after-sales support our customers deserve.

The New Holland dealer network unites the strongest dealers from the previous networks. "Best-in-class" dealers who share our vision for the future and our mission of total customer satisfaction; dealers with a new vitality, a new commitment. Dealers, however, who are already known to the majority of their customers; they know and understand their customers’ daily problems, and are more committed than ever to providing the best products and the best follow through service, with one, clear objective in mind - the enduring success of their customers' businesses.

Like ourselves, these dealers are prepared to invest in the future, conscious that the New Holland product offering will further expand their front line capability to even better support their current, loyal customers. Being part of the New Holland family also represents a further guarantee of investment and growth, opening up new opportunities and attracting new customers.
With proven products, service support commitment for current and new customers and a dealer network stronger than ever, New Holland represents a powerful, global force, rooted in reality and hard work - with a hunger for growth.
As such, New Holland presents an extraordinary, forward thinking challenge to the whole market.

NEW HOLLAND IN ACTION – DIGGING DEEP IN LONDON

When completed, The Grange St Paul's Hotel. currently under construction in the shadow of St Paul's Cathedral will be London's latest 5-star hotel. Like so many inner London projects, the construction works have not been without their challenges. The contractor for the excavation and concrete frame construction is J. Reddington Ltd who has enjoyed an excellent working relation with the Architects, Buchanan Associates Architects Ltd. Damian Horan, Project Engineer for the contractor said that apart from the usual problems of working in a very restricted site, with office building to all four sides, the most difficult challenge has been in scheduling logistics in deliveries to the site, which can only be accessed via a narrow, cul-de-sac.

Another problem was minimising equipment in the 2,000 m², which had to be excavated to a depth of 14 m to provide for the three-level basement. One solution was to bring on to site a New Holland E215LC ME hydraulic excavator, a standard excavator which can be easily converted to add a third boom to provide exceptional reach to a depth of over 15 m.
This ability made final excavation of the foundations a relatively simple task. Apart from being able to reach to the bottom of the excavation, the ability of the boom to fold up close to the machine during loading meant it could load trucks parked close to the machine, and away from the adjacent office block. The E215 LC ME is also a very quiet machine, thereby helping the contractor to keep sound levels to a minimum.

The operator said, “The excellent visibility to the bucket, even at full reach, throughout the swing and into the truck make it a lot easier that it might have been. The controls are also very responsive making for faster bucket loading, raising and swivelling.”

A 4,870 kg New Holland E50.2SR, in the bottom of the excavation assisted in feeding the pile from which the E215LC took the material.

Before being configured for the final excavations, the E215LC was used as a standard 23 t. excavator working in the pit, together with the E50.2SR, which, with zero tail swing, could work closely alongside excavation walls. During the early stages of the ground excavations, the long-reach configuration proved invaluable where it was not feasible to move the excavator closer to the area being worked.

The ground works started in May 2006 for completion in July 2007. Work has already started on constructing the basements and the eight above-ground storeys. The £75 million project is being undertaken by Grange Hotels, a company with a range of luxury hotels across central London and is scheduled for opening in August 2008. The hotel will comprise 435 guestrooms, conference centre, restaurants, bars and a health club.